What is an Artist's Blog?
A "blog" is a web-based diary or journal. The author of a blog, also known as a "Blogger," publishes content on a regular basis about a focused topic. These regular postings typically provide a "community" feel by allowing site visitors to post feedback to journal entries. This mode of communication can deepen relationships with potential art buyers, leading to increased sales.
Why does an Artist need a Blog?
In today’s economy and the ever changing buying habits of the public - an artist ought to work with these buying habits, find a niche market and work diligently with that market trend. With the ever changing evolution of shopping habits and trends - so the artist must change with the public to enjoy this evolutionary change and create a more interesting on-line website. Electronic shopping is an enormous business.
When will a Blog help sell my Art?
Blog's also have the ability to archive all of your previous posts, dynamically creating an individual web page for each journal entry. This feature is great for art buyers using search engines to find original art. For example, if you have a blog post describing a painting that you just completed of the "Golden Gate Bridge at Sunset" and an art buyer in Florida decides to Google and search for a painting of "Golden Gate Bridge at Sunset," there is a very great likelihood the blog entry will appear most high in the rankings.
Many artists and artisans have felt the pain of e-mail marketing losing its effect, due to, spam filters, junk e-mail overloads and virus paranoia. Blogging provide a new media to communicate with clients, fans and industry professionals. This trend can support one's e-mail marketing efforts by allowing blog subscription options for all site visitors as now one is suddenly notified whenever one's blog is updated. The blog subscription option provides a permanent place on the web for all of one's postings as opposed to newsletter e-mails which are typically deleted.